The clean-cut linear style of Gianni Chiarini presents the collection of bags for ss 2015. The brand is continuing with its contemporary, sophisticated approach; the shapes of natural leather, in clean, pure designs with a delicate palette.
The soft, dusty shades set off the elegant styles. Even the Icon Bag is back with a new spring-summer version, showing once again how a bag can be timeless, but still come with new detailing.
The collection has been lit up with colours, including fun, semi-rigid bags in shades that bring out the shape in pure “eighties” style, much like the coloured canvas or denim models do. Painstaking details are main protagonists, such as the elegant silver linings on mesh print textures.
For the sparkling summer of Gianni Chiarini, the volumes of the metallic bags are made bolder with glitter effects. Reflections, on soft leather and canvas create light effects with a decidedly glam effect.
Nothing is left to chance. Every element has been devised to provide practical use, such as the “Cover Bag” design, an effervescent, versatile line with interchangeable Covers meaning the bag can be used with different materials such as chamois, pony, grain leather or even variations in nylon. One bag with a large variety of combinations to experiment with colours and materials.
Ample room has been given to the Cover Bag and also to the Icon on the new web site www.giannichiarini.it where Gianni Chiarini products take on a new shape. The digital platform, created to illustrate the innovative, dynamic side of the brand which counters but at the same time brings out all of the excellence and tradition “Made in Italy” that has always been a distinctive feature of the brand.
With this new site and using social media channels, it is possible to tell the story and showcase the image of the product: bags are shown not only in the image gallery and in video, but also through the facts and news available in the “Journal”, a living diary for Gianni Chiarini.
And now there is also room for the large community of Gianni Chiarini followers, growing on Facebook, Instagram (#GIANNICHIARINIBAGS), Twitter (@GianniChiariniC) and on Tumblr, all coordinated and connected to the website. A social network developed to provide up-to-the-minute info, news and new trends, with style tips for bags and their daily use.
The Internet, with its speed and capabilities when it comes to diffusion, made even easier with the dynamic nature of social media, is doubtless the best possible communication means when it comes to the brand philosophy, with its innovation- and market-orientated ethos. And it is for this reason too that the brand is looking at e-commerce: with forecasts for a virtual shopping area to be in place by 2016.
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