Flagship Store

Alongside multi-brand channels, the company has also started up single-brand retail projects with its first Gianni Chiarini store in via della Vigna Nuova, Florence.

This is a store covering 100 sq metres, recently restored with preservation works to walls and ceilings that enhance the beauty of the 19th-century Florentine building. The value of modernity and minimalist design has been combined with the historic part of the building to transmit a sense of continuity.

The whole project has been supervised, down to the smallest detail, by Gianni Chiarini himself, who wanted the elegant, soft colour palette and washed stone materials to emphasise his personal concept of contemporary style.